This contribution proposes a primary focus on academia as a relational economy that subtends academics as individuals, rather than on relationships running between academics and the outside world—such as research participants. In this regard, while we academics hide behind fatalistic determination that underlies the abstract idea of a “neoliberal academia”—as though “neoliberal academia” could ever be a given formula, a given reality—the “neoliberal academia” that also the Ascona Charter refers to is empirically about people’s attitudes, personal decisions and deeds. In order to liberate anthropologists from the discursive abstractivism of transformation, the contribution invites us to acknowledge the relational economy we are all part of and our own deontology of research and teaching as individual-centred and entirely individual-dependent.